We reported in November that national ISP / telco TPG was running a plainly illegal advertisement on its home page.
The company has now changed the advert to come closer to legal compliance. We still think the ads are obliged to mention that a ‘Fair Go‘ policy applies.
But maybe it’s just as well the policy isn’t linked to the ad. It sits next to a trade practices law howler that is better kept out of public view.
The two advertisements
As we reported, the November advertisement was entirely unqualified. It promised a mobile with unlimited calls and texts for $59.99 a month. Full stop.

TPG's November offer ... too good to be true
Somebody at TPG woke up to the fact that this wasn’t the truth, so a new version has replaced the old one. Unsurprisingly, it includes qualifications and disclaimers.

By December, some legal common sense had prevailed
The Fair Go policy should be disclosed in the advertisement
If you go digging, you’ll fine TPG’s ‘Fair Go’ policy online as part of TPG’s T&Cs. But it’s such a significant part of the deal that it should be included in the ad, and hyperlinked.
But the Fair Go policy sits beside a serious legal breach
Jus a few lines below TPG’s Fair Go policy, we noticed a trade practices howler.






No comments yet.