Advertising prices: ACCC prepares to kick butt

In the next step in its war on ISP / telco advertising, ACCC has now written to individual providers warning them that there’s no grace period for compliance with the new component pricing law.

‘You should review your marketing across all media including television, radio, print, billboards, posters, websites et cetera,’ says the regulator. ‘The ACCC is concerned that some telecommunications service providers are making component price representations in ways which may not comply with the recent amendments to the TPA.’

Any ISP or telco that isn’t up to speed on the new Trade Practices Act component pricing law needs to act immediately. 

We can’t say we weren’t warned.