Let’s give credit to TPG. The compliance-challenged comms co doesn’t often set a standard, but after recently breaching the new component pricing law, it has taken a reasonable shot at complying with today’s web site advert.
Sure, its math doesn’t make sense. $20 SIM plus $20 deposit does not equal $52.99. But we know what they mean … it’s the $20 SIM plus the $20 deposit plus the $12.99 for a non-contracted month that adds up to $52.99.
And the total price isn’t super-prominent, but it’s not in micro-print, and it is in a clear area of its own, and it is immediately below the headline pricing, and it’s not a big or cluttered ad, and it is in capitals. ACCC might debate whether it passes the ‘prominence’ test but by TPG’s standards, it’s a good effort.
And you know two crazy things ?
Suddenly TPG’s $12.99 headline price becomes $52.99. And suddenly, we’d be a whole lot more likely to buy it. Like a lot of potential customers, we are actually prepared to pay for truth in advertising.
Heck, we’re even prepared to go in to bat for this ad, and argue that the component pricing law might not require the $20 deposit to be included in the stated total price. Possibly, it doesn’t count as ‘part of the consideration for the supply of the’ service within the meaning of section 53C of the Trade Practices Act, where the component pricing law is to be found.
TPG still has a way to go before it’s a compliance model, but as Granny said, ‘Well begun is half done.’
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