Archive | advertising RSS feed for this section

TPG does it (wrong) again

Just a few weeks after TPG featured a plainly unlawful advertisement on its home page – which it thankfully later corrected – the company has committed another consumer protection faux pas.

This time the problem is the way that two advertisements with plenty of small print cycle every three seconds, making it nearly impossible to read anything but the headlines.

We think it’s a clear breach of clause 4.1.3 of the Telecommunications Consumer Protection Code.

Continue Reading →

Share
Comments { 0 }

Advertising substantiation notices: Coming to a national regulator near you

When the ACCC suspects a CSP is breaching the Trade Practices Act with unacceptable advertising, one of its main weapons is to issue a ‘section 155 notice‘.

It’s a bit like a subpoena and even a search warrant and requires the CSP to provide detailed documents, records and other information that may show it is in breach.

Now the Federal Government has agreed to give the regulator an even more effective power that will change the way CSPs need to approach advertising.

Continue Reading →

Share
Comments { 0 }

Mobile premium service provider warned by ACMA

ACMA today announced a formal warning to Hyarchis Company Limited for alleged breaches of the Spam Act 2003 using SMS.

Hyarchis is a mobile content provider that operates a ‘ringtone club’ and some social networking sites.    It despatched SMS promotions to an Australian mobile user, without having consent to do so.

On this occasion, ACMA has used its discretion not to impose a penalty, but noted that penalties of up to $1.1 million per day can apply to repeat offenders.

The lessons:

  • Promotional email, SMS, MMS, IM and any other similar messages are all regulated by the Spam Act.
  • You can’t send them to Australians without actual or inferred consent.
Share
Comments { 1 }

Proposed new code for mobile premium services

Communications Alliance has released in draft a proposed new industry code to regulate mobile premium services.

Says CA:  ‘The draft Code sets out obligations on suppliers to establish appropriate community safeguards in the provision of Mobile Premium Services. The Code specifies minimum requirements on advertising, provision of information, service delivery, complaint handling and opt-out mechanisms.’

Importantly, the proposed code will mandate better up front disclosure of the commitment a consumer is being asked to make and a prompt and effective cancellation / opt-out process.

Premium services and problems surrounding them have long been a bane for many consumers and mobile resellers alike.  If resellers have any comments on the draft, they should speak before 12 December 2008, or hold their peace for a long time.

Share
Comments { 0 }

New prices advertising law passed in Federal Parliament

The Trade Practices Amendment (Clarity in Pricing) Bill 2008 was passed by Federal Parliament on 11 November 2008.  It will come into force within the next few months – date to be announced.

The new law amends the Trade Practices Act 1974 to mandate advertising of a single buy price for certain goods and services.

Continue Reading →

Share
Comments { 0 }

Logie-Smith Lanyon and CSP Central advertising law seminar – Booked out !!!

Thanks for the overwhelming interest in this event.  Please note that all places are now booked out.  We’ll be giving anyone who has missed out first option at a repeat event in early 2009.

Tuesday, 9 December 2008:  Logie-Smith Lanyon Lawyers and CSP Central will be holding one of our popular CSP Legal Update seminars.

This one will focus on ‘Writing advertisements’ for telco and ISP products.

Places are limited and bookings close on 2 December 2008 are closed.

Download the PDF invitation.

Continue Reading →

Share
Comments { 0 }

TPG advertisement flouts advertising laws

A mobile with unlimited calls and texts for just $59.99 a month !  What a bargain !  Where do we sign ?

This is exactly the offer being made on TPG’s home page this week.  And why wouldn’t such a great deal be the most prominent thing on their site ?

Problem is that the advert is misleading and deceptive and breaches section 52 of Australia’s Trade Practices Act 1974.

Continue Reading →

Share
Comments { 0 }

ACCC launches telco trade practices blitzkrieg

ACCC today launched heavyweight legal proceedings in the Federal Court of Australia against 28 parties involved in ‘bundled services deals’, alleging that customer equipment is ‘secretly’ financed while the customer (wrongly) believes they are getting ownership of it for free.

The deals, pitched at SMEs, involve tens of millions of dollars all up.

ACCC alleges that the way the deals operate and were marketed, there have been extensive breaches of sections 52, 53(e) and 53(g) of the Trade Practices Act 1974 and/or sections 12DA(1), 12DB(1)(e) and (12DB(1)(g) of the Australian Securities and Investments Commission Act 2001.

ACCC also says that these kind of bundled services deals constitute exclusive dealing, in breach of section 47(6) of the TPA.

Make no mistake, this kind of action is a big deal for ACCC and they’ll run it accordingly.

Continue Reading →

Share
Comments { 41 }

Single price law proposed to Parliament

Last week, the Trade Practices Amendment (Clarity in Pricing) Bill 2008 was introduced to Federal Parliament.

If passed into law, the Bill will amend the Trade Practices Act 1974 to mandate advertising of a single buy price for certain goods and services.

Continue Reading →

Share
Comments { 0 }