Just days after ACCC wrote to the industry demanding immediate compliance with its new component pricing law, mega-telco Optus has ignored it.
Today’s web carries a flash ad spruiking a ‘new monster value ‘yes’ $59 cap, ‘so good, it’s scary’. So is the fact that it’s an illegal advertisement.
Well, $59 is the monthly base price for the plan, so unless it’s a month-to-month plan (so that $59 would be the total cost as well as the monthly cost), the advert needs to state prominently the total contract cost.
Well, the flash banner doesn’t, and neither does the web page it links to. The web page includes total cost down the bottom and in small print. But ‘prominent’ ? No way. Optus is plainly in breach of section 53C of the Trade Practices Act.
In the next step in its war on ISP / telco advertising, ACCC has now 
25 May 2009 and a new price advertising law takes effect. 29 May 2009 and TPG’s web site is in breach.
The Australian Communications and Media Authority has 
In the wake of the terrible bush fires that hit Victoria, new regulations create an exception to the use and disclosure offences under Part 13 of the Telecommunications Act 1997.
Last August, 
ACMA today 
When the ACCC suspects a CSP is breaching the Trade Practices Act with unacceptable advertising, one of its main weapons is to issue a ‘
The 
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