Tag Archives | advertising

Spot Check: Are your price reduction ads putting you at risk?

NEW mobile phone!! WAS $399 NOW $199!!

BRAND NEW phone!!  $199 – SAVE over 50%!!

1052433_shoppingAds that show ‘two price’ or ‘was / now’ pricing are common, effective and legal … provided they’re not misleading. There are special rules about how to get ‘was / now” pricing ads right. While care needs to be taken, getting it right is relatively easy.

Getting it wrong can be costly, as the former owners of the Zamel’s jewellery chain have found – the ACCC took them to court over allegedly misleading ‘was / now’ price ads in one of their catalogues. In January 2009, the court handed down a fine of $380,000.

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ACCC hauls Optus into Federal Court

phone-cardIn the latest action in its war on trade practices non-compliance in the telco sector, ACCC has taken Federal Court action against a wholly owned subsidiary of Optus Mobile Pty Ltd.

Prepaid Services Pty Ltd supplies phone cards that are resold by an independent company Boost Tel Pty Ltd

ACCC alleges that Prepaid and Boost were involved in false advertising.

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Component pricing seminar notes available

funnytel-2-smallSeminar notes from today’s popular ‘Component Pricing Law’ seminar at Logie-Smith Lanyon Lawyers are now available for download.

Delivered in our trademark style … plain english guaranteed … the seminar offered practical and expert insights into living harmoniously with the new trade practices law.

We’ll offer a repeat session soon … keep watching.

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FunnyTel introduces unit pricing in new mega-value FAT plans

1180827_double_cheeseburgerComms industry leader FunnyTel today announced its ground-breaking FAT plans. 

No stranger to innovation – FunnyTel was Australia’s first ISP to introduce the random number billing that has since proved so popular with Telstra management – the FAT plans include Australia’s first internet unit pricing scheme.

‘We read about the Government’s idea for unit pricing with groceries,’ says FunnyTel spokesman Chad Blake.  ‘And we thought “This makes sense.”  Why should customers pay for an 80 gigs download allowance and not know exactly how many P2P movies they’ll get for their dough ?’

‘We’re actually thinking of applying to the ACCC for an award for this,’ said Blake.  ‘Our 2 New Hollywood Releases a Night’ plan is a revolution in truth-in-advertising.  ‘And that’s A-FACT !’ says Blake with a cheeky wink.

We asked Chad if he thought that other market leaders like iiNet would adopt the system. 
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Component pricing law seminar announced

plain-english-2-midOn 21 July 2009 CSP Central contributors Victor Ng and Peter Moon will be conducting a masterclass in understanding and complying with the new component pricing law.

Victor says that the seminar will explain the law as it applies to ISPs, telcos and other industries.  ‘This law applies over almost all retailing in Australia,’ says Victor.  ‘So every business needs to be across it.’  Victor and Peter both specialise in plain english explanations, so this will be an ideal chance for business people to learn these important new rules.

Bookings are free but places are limited.  There are only so many people who can fit into the Logie-Smith Lanyon board room :-)

Here’s the seminar flyer.

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Australia tolerates currency forging

aussie_moneyAmazing headline ?  Well, it’s true.  Companies … well known companies … are manufacturing bogus Aussie dollars, and Canberra isn’t stopping it. 

How is it so ?  Simple.  Within Australia, the exchange rate is fixed.  A dollar in Perth is a dollar in Sydney. 

Only the dubious end of the telco sector gets away with saying ‘A dollar is worth whatever we say it is, for the purposes of any given plan.’

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3′s ‘Up yours’ to ACCC

3Mobile provider 3 is shirt-fronting ACCC in its current ‘Hot Offers’ promotional brochure.  Total pricing for 24 month plans throughout the document is buried in a sea of barely readable, light-coloured, small print at the foot of each page.

Under the new component pricing law that kicked in on 25 May, the single buy price of a plan like that must be ‘specified in a prominent way’.  If 3′s catalogue goes anywhere near passing that test, the new law is dead. 

ACCC really needs to kick off some enforcement action against retailers it considers aren’t complying with section 53C of the Trade Practices Act.  It’s hard to expect CSPs to follow the spirit of the component pricing law when their competitors seem to be getting away with feint micro-print.

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Oh, no ! Dodo !

dodo-4-6-09-smallWe admit that we’re fascinated by Dodo.  Do they even know there’s a Trade Practices Act, despite being dealt with by ACCC for serious breaches ?

Take a look at the Naked DSL advert in the top left hand corner of Dodo’s home page as at 4 June 2009.  In a few square inches, there are three TPA breaches. 

We’ll explain what they are.

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Tricky charging trips up Cardcall

read-gs-lipsPhone card provider Cardcall has been caught out by ACCC for dodgy advertising, pricing and charging practices. 

As anyone in the telco industry knows, $100 worth of credit disappears far more quickly if the provider charges connection fees, bills by the minute instead of the second and builds in other costs. 

Cardcall’s advertising inferred that customers would get more air time than they really did, by keeping extra charges and unfavorable charging practices a secret.

For their trouble, Cardcall has ended up in the Federal Court, on the receiving end of a package of orders.  And ACCC has told the industry – yet again – ‘You’re on notice.’

And after all that, Cardcall’s web site still contains terms that breach the Trade Practices Act !

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JB HI-FI in line for ACCC ‘please explain’

untitledFollowing on from our report on a trade practices gaffe by Dick Smith Electronics, we won’t be surprised if its competitor JB HI-FI gets a letter from ACCC about its current stocktake sale.

We don’t know that JB’s discounts off ‘ticketed price’ are not legitimate, but there’s certainly a reasonable basis for questioning them.  A campaign like that runs a real risk of misleading consumers. 

Any savings misrepresentations would be a hot topic right now, since the Full Federal Court confirmed the criminal conviction of the former operator of the Zamel’s jewellery chain for false savings claims, and a $380,000 fine.

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